When we decided to redesign our site, I had a simple goal in mind - I wanted to wow the visitors.  Whether they liked it or not was a secondary question (when creating something that wows, you're bound to ew some people).  I wanted our visitors to come to the site, and say wow, this looks unique.  The result of our redesign effort is before you, and I really like it (and hope you do as well.)
 

The topic of this post may seem odd at first, but bare with me.  Indeed, I am recommending that you use your clients, and this is nothing new.  For years, the smart people that write books about running businesses have been saying that - know who your best customers are, ask them their opinion about something new you plan on undertaking.  Simple right?